Privacy Policy

Latest Update: July 4, 2018

Your privacy is very important to us—that’s why our privacy policies already adhered to the the high standard of the new European data protection law known as GDPR, and why we’re ensuring we maintain those rights and extend them to all our users, inside and outside the EU.


What Third Party services do you use?


We use a number of third parties to store user data in order to provide/improve our services:

  • We use Google Analytics and Firebase to track usage patterns in order to improve user experience and product features.

  • We use Sentry to track errors that occur within our products. This also includes certain data that correlates with the error, but does not include sensitive customer information (passwords, tokens etc).

  • We send marketing newsletters or updates using Mailchimp. These emails are only sent to customers who signed up specifically to receive the newsletter.

  • We send transactional and administrative emails through Mandrill.

  • All payments are processed by Apple. We don’t currently store any payment information or customer data from these transactions.

  • We temporarily store user documents on Zendesk or Google Drive if we are testing them in order to test bugs or respond to support requests.

Please read below to see how MindFi handles information. Before you get to the details, here are a few of our fundamental privacy principles:

  • Information you upload or post to MindFi may be seen by others depending on your privacy settings.

  • We aggregate and de-identify certain information about our users to use for business purposes.

  • We give you several ways to control the privacy of your personal information and are continuously working to enhance privacy options available to you.

MindFi respects your privacy and shares your concern about the security of information you may submit to MindFi’s websites and the related mobile applications and services (collectively, the “Services”). Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy settings and your rights in connection with the Services. Please also read the Terms of Service which sets out the terms governing the Services.

MindFi is headquartered in Singapore and our Services are provided to you by Jaedye Labs Pte. Ltd. If you are a resident of the European Union (“EU”), Jaedye Labs Pte. Ltd. is the controller of your personal data for the purposes of EU data protection law.

This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls. Unless indicated otherwise, this Privacy Policy does not apply to third party products or services or the practices of companies that we do not own or control, including other companies you might interact with on or through the Services.

Questions or comments about this Privacy Policy may be submitted to

We Collect, Use, Share and Otherwise Process Information

MindFi relies on a number of legal bases to collect, use, share, and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:

  • as necessary to provide the Services and fulfill our obligations pursuant to the Terms of Service.

  • where you have consented to the processing, which you can revoke at any time. For example, you may consent to the processing of health-related information;

  • where necessary to comply with a legal obligation, a court order, or to exercise and defend legal claims;

  • to protect your vital interests, or those of others, such as in the case of emergencies;

  • where you have made the information public;

  • where necessary in the public interest; and

  • where necessary for the purposes of MindFi’s or a third party’s legitimate interests, such as those of visitors, users or partners.


Our Legitimate Interests

We process your information in furtherance of our legitimate interests, including:

  • providing and improving the Services, including any personalized Services. We do so as it is necessary to pursue our legitimate interests of providing and developing innovative and tailored offerings to our users on a sustained basis; and

  • keeping the Services safe and secure. We do so as it is necessary to pursue the legitimate interests of MindFi and its users in ensuring the Services are secure, and to protect against fraud, spam and abuse, etc.


Information MindFi Collects

MindFi collects information about you, including information that directly or indirectly identifies you, if you or your other users choose to share it with MindFi. We receive information in a few different ways, including when you track, complete or upload activities using the Services. MindFi also collects information about how you use the Services. There are also several opportunities for you to share information about yourself and your activities with MindFi. For example:

  • We collect basic account information such as your name, email address, date of birth, gender, username and password that helps secure and provide you with access to our Services.

  • Profile and user information is collected about you when you choose to upload a picture, activity (including date, time, geo-location information) or post, view others’ activities, or otherwise use the Services.

  • You can choose to add your contacts’ information to connect with your contacts on MindFi and to send them your activity information while using the Services. If you choose to use these features, MindFi will access and store your contacts’ information in accordance with your instructions. By submitting such contact information, you confirm that you have the authority to use and share such information.

  • MindFi collects information from devices and apps you connect to MindFi. For example, you may connect your Apple Watch to MindFi and information from these devices and apps will be passed along to MindFi.

  • MindFi may collect or infer health information which may include information such as heart rate or other biometric information, such as sleep, height and weight or other indicators. Before you can upload health information to MindFi or information from which MindFi can infer health information, you must give your explicit consent to the processing of that health information by MindFi. You can withdraw your consent to MindFi processing your health information at any time.

  • We gather information from the photos, posts, comments and other content you share on the Services, including when you participate in partner events.

  • When you make a payment on MindFi, you may provide payment information such as your payment card or other payment details. We use Payment Card Industry compliant third-party payment services and we do not store your credit card information.

  • We may collect and process location information when you sign up for and use the Services. To record your session and to provide you with your usage statistics and inclusion in the Service’s features, it is necessary to collect and record the physical location of your device including, data such as speed and direction. Processing of your location data is essential to the Services which we provide and a necessary part of our performance of the agreement we have with you.

  • MindFi allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Facebook (collectively, “Third-Party Accounts”). If you access the Services with Third-Party Accounts we will collect information that you have agreed to make available such as your name, email address, profile information and preferences with the applicable Third-Party Account. This information is collected by the Third-Party Account provider and is provided to MindFi under their privacy policies. You can generally control the information that we receive from these sources using the privacy settings in your Third-Party Account.

  • To help us to provide you with the best possible service, you can choose to provide us with your contact information so we can better respond to your support requests and comments.

  • We also obtain additional third party information about users from marketers, partners, researchers, and others. We may combine information that we collect from you with information obtained from other users, third parties and information derived from any other subscription, product, or service we provide. We may also collect information about you from other users such as when they comment about you.

  • We collect information from your browser, computer, or mobile device, which provide us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information.


Cookies and Similar Technologies

When you visit the Services, a cookie will be stored on your computer. Generally, cookies and similar technologies work by assigning to your browser or device a unique number that has no meaning outside of MindFi. MindFi uses these technologies to personalize your experience and to assist in delivering content specific to your interests. Additionally, after you’ve entered your user ID and password during a session on the Services, MindFi saves that information so you don’t have to re-enter it repeatedly during that session.

Most browsers automatically accept cookies. To manage the collection of information through cookies or other equivalent technology you can use the settings on your browser or mobile device. MindFi is committed to providing you choices to manage your privacy and sharing. However, MindFi does not recognize or respond to browser-initiated Do Not Track signals, as the internet industry has not fully developed Do Not Track standards, implementations and solutions. To learn more about Do Not Track signals, you can visit Not accepting cookies may make certain features of the Services unavailable to you. MindFi may also use your IP address to identify you, to administer the Services and to assist in diagnosing problems with MindFi’s servers.


Log Files

The Services use log files. Stored information includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure the Services, track user movement in the aggregate, and gather broad demographic information for aggregate use.


How MindFi Uses Information

MindFi uses the information we collect and receive to administer and operate the Services and as otherwise described in this Privacy Policy. For example, we use your health information to provide you with statistics and visualizations representing key data points like mindful minutes in Apple HealthKit. Subject to your privacy settings, your information, including your profile, username, photos, users you follow and who follow you, your activities, and comments you give and receive will be shared on MindFi to participate in the Services, for example to show your place on a leaderboard.

We also use your information to analyze, develop and improve the Services. To do this, MindFi may use third party analytics providers to gain insights into how our Services are used and to help us improve the Services. We may also use your information to market the Services, credit or accept payments, provide support related to the Services, protect users and enforce our Terms of Service, promote safety, and communicate with you. Additionally, your information may be shared with third parties, as set forth below.

MindFi may de-identify or aggregate the content you make available in connection with the Services, in ways that do not personally identify you. Examples of such aggregated information or statistical data include information about equipment, usage, demographics, routes and performance. MindFi may use, sell, license, and share this information with third parties for research, business or other purposes. Please notify us immediately at if you object to MindFi using your information for these purposes.

We use your information to communicate with you about the Services, send you marketing communications (where you have agreed to receive such messages), or let you know about new features or updates to our Terms of Service. We also use your information to respond to you when you contact us. MindFi will use your information to communicate with you, for example by sending you notifications.


How Information is Shared

Service Providers

We may share your information with third parties who provide services to MindFi such as supporting and improving the Services, promoting the Services, processing payments, or fulfilling orders. These service providers will only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf so that we or they may promote MindFi or display information that may be relevant to your interests on the Services or other websites or services.

Third Party Business via API or Other Integrations

When you choose to use third party apps, plug-ins, or websites that integrate with the Services, they may receive your information and content, including your personal information, photos, and your activity data (including private activities). Information collected by these third parties is subject to their terms and policies. MindFi is not responsible for the terms or policies of third parties.


Affiliates and Acquirors of our Business or Assets


We may share your information with affiliates under common control with us, who are required to comply with the terms of this Privacy Policy with regard to your information. If MindFi becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.


Legal Requirements

We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process. We may also retain, preserve or disclose your information if we determine that disclosure is reasonably necessary or appropriate to prevent any person from death or serious bodily injury, to address issues of national security or other issues of public importance, to prevent or detect violations of our Terms of Service or fraud or abuse of MindFi or its users, or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.


DMCA Notices

We may share your information with third parties when we forward Digital Millennium Copyright Act (DMCA) notifications, which will be forwarded as submitted to us without any deletions.


How We Protect Information

We take several measures to safeguard the collection, transmission and storage of the data we collect. Although we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we do not guarantee or warrant the security of the information you share with us and we are not responsible for the theft, destruction, loss or inadvertent disclosure of your information or content. No system is 100% secure. The Services uses industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and credit card numbers. MindFi engages a company that is an industry leader in online security and Services verification to strengthen the security of MindFi’s Services. The Services are registered with site identification authorities so that your browser can confirm MindFi’s identity before any personally identifiable information is sent. In addition, MindFi’s secure servers protect this information using advanced firewall technology.

To help ensure that these measures are effective in preventing unauthorized access to your private information, you should be aware of the security features available to you through your browser. You should use a security-enabled browser to submit your credit card information and other personal information at the Services. Please note that if you do not use a SSL-capable browser, you are at risk for having data intercepted.




While MindFi continues to work hard to protect your personal information, no data transmission over the Internet can be guaranteed to be absolutely secure, and MindFi cannot ensure or warrant the security of any information you transmit to MindFi. Transmitting personal information is done at your own risk.


Managing Your Settings

Adjust Notification and Email Preferences

MindFi offers various ways to manage the notifications you receive. You may also unsubscribe by following the instructions contained at the bottom of each type of email. Any administrative or service-related emails (to confirm a purchase, or an update to this Privacy Policy or the Terms of Service, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the Services you requested.


Updating Account Information

You may correct, amend or update profile or account information that is inaccurate at any time by adjusting that information in your account settings. If you need further assistance, please contact MindFi at . MindFi will generally respond to your request within 7-10 business days.

Deleting Information and Accounts


You can delete your account anytime inside the Services by visiting Settings. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated.

Note that content you have shared with others or that others have copied may also remain visible after you have deleted your account or deleted the information from your own profile.

EU Users’ Rights

If you are habitually located in the European Union, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. While some of these rights apply generally, certain rights apply only in certain limited circumstances. We describe these rights below:


Access and Porting

You can access much of your information by logging into your account. If you want a copy of your data or require additional access, contact us at .


Rectify, Restrict, Limit, Delete


You can also rectify, restrict, limit or delete much of your information by logging into your account and by accessing Settings in the mobile applications. If you are unable to do this, please contact us at . MindFi will generally respond to your request within 10-14 business days.



Where we process your information based on our legitimate interests explained above, or in the public interest, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.


Revoke consent


Where you have previously provided your consent, such as to permit us to process health-related data about you, you have the right to withdraw your consent to the processing of your information at any time. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.



Should you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority.



The Services are operated from the Republic of Singapore. If you are located outside of the Republic of Singapore and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the Republic of Singapore, as it is necessary to provide the Services and perform the Terms of Service. Singapore privacy laws may not be as protective as those in your jurisdiction.


Retention of Information


We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until you ask us to delete it or your account is deleted whichever comes first. For example, where you withdraw your consent to MindFi processing your health-related information, MindFi will delete all health-related information you uploaded. Following your deletion of your account, it may take up to 30 days to fully delete your personal information and system logs from our systems. Additionally, we may retain information from deleted accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

Information about you that is no longer necessary and relevant to provide our Services may be de-identified and aggregated with other non-personal data to provide insights which are commercially valuable to MindFi, such as statistics of the use of the Services. For example, we may retain mindful minutes, session data such as time used and duration, to continue to improve the Services. This information will be de-associated with your name and other identifiers.


Health Information


We do not use information collected through the Services to infer health information that we consider sensitive, such as a user's past, present or potential future health or medical condition or treatment, including but not limited to genetic, genomic, and family medical history. We may, however, infer a user's potential interest in certain non-sensitive health and wellness categories, such as exercise and fitness activities, diet and weight loss, nutrition, healthy living, or physical and massage therapy. We may use this non-sensitive health and wellness information for the purpose of delivering more relevant content, services, offers to our users.


We do not knowingly collect Personal Data from children under the age of 13 and do not target our Services to children under 13. If you are under 13, please do not submit any Personal Data through the Services. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Data through any of our Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Data to us, please contact us, and we will endeavor to delete that information from our databases.


Other MindFi Sites

MindFi maintains certain websites that can be accessed outside of, such as (the “Other Sites”). The Other Sites maintain the look and feel of the Services, but are hosted by outside service providers with their own terms and privacy policies. If you interact with the Other Sites, your information may be stored, processed, or shared outside of the Services. If you interact with the Other Sites, you acknowledge that you may be subject to the terms and conditions and policies applicable to such Other Site. Please be aware that any personal information you submit to the Other Sites may be read, collected, or used by other users of these forums indefinitely, and could be used to send you unsolicited messages. MindFi is not responsible for the personal information you choose to submit via the Other Sites.


Privacy Policy Information

MindFi reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If MindFi makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using the Services and delete your account inside our mobile applications.


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